Welcome to The SFVU Wholesale Fishing Tackle Distribution Division Online Store
which is a wholly owned subsidiary of The SFVU Business Group.
While the online catalog aspect of this site is open to the general public to show full line availability from the fishing tackle manufacturers we proudly represent, it is also available for anyone to look at to determine accurate color pictures of fishing lures and soft plastic baits or to display specific product details on a particular item you may be researching for assistance in determining whether it is something you would want to purchase from your local independent tackle shop if you are a retail customer or whether it is something you would want to begin carrying in your inventory if you are a “brick and mortar” fishing tackle dealer. Everyone is welcome to use the catalog aspect of the site as much as they need but unfortunately the wholesale ordering mechanism of this site is only available to authorized dealers and is NOT AVAILABLE to the RETAIL PUBLIC. That being said, if you are an individual looking to purchase at retail and see an item or color you want, we have included on this page a link whereby you can determine what dealer or fishing tackle shop nearest you carries that item or color. In order to be included on this list, a dealer MUST commit to carrying the entire line of all colors and sizes within that SKU so you can feel confident you are not wasting your time in visiting them to purchase what you are looking for.
If you are a shop owner, fishing tackle dealer or a fishing department manager for a sporting goods store, who sells only to the retail public, and you would like to order at WHOLESALE from this site, please feel free to submit a short application and once it is reviewed and verified by our staff, you will then be assigned a unique login and password, at which time your wholesale pricing would be displayed as well as you would then be activated to be able to order at wholesale, anytime from this online catalog. (Please note that unless you are logged in with your SFVU assigned user ID and password, ALL PRICES SHOWN in this online catalog are shown only at the RETAIL MSRP for the integrity and protection of you as a wholesale dealer)
All wholesale orders from this site catalog are required to be POO (Payment at Time of Order) and can be conveniently done thru all major credit cards. As an extra bonus, all wholesale pricing displayed, once you have logged in, is shown with an additional 10% OFF discount factored in, as a reward to you for your prompt payment at time of ordering. (If you are a dealer who must work thru Net 30 credit terms or a purchase order process, please feel free to contact our National office or to work with your local area account staff rep).
We inventory every color, size and option available within a SKU line and pending warehouse stock availability, the high majority of all orders are pulled complete within 24 hours and will arrive at your location within the time frame shown by the shipping service, as per your selection and choice. In addition, you have your choice of options on dealing with the occasional backorders, those being; cancel immediately for a full refund, hold for fulfillment up to 30 days from time of order or keep open until filled.
Finally, in addition to the everyday standard wholesale pricing, AND the POO (Payment on Order) cash discount you get with every order you place thru The SFVU Wholesale Fishing Tackle catalog site, AND the customer referrals from the retail individuals directed to your store as outlined above, each WHOLESALE DEALER will also receive an ADDITIONAL BONUS CHECK every month, based on the total wholesale dollar volume, combined from all our represented fishing tackle manufacturers, done that month thru The SFVU Wholesale Fishing Tackle Division. Bonuses start with monthly volume requirements as low as just $100 wholesale and are based on qualified paid and filled orders only thru this SFVU site and are meant to reward those dealers, above and beyond, who are consistently loyal to the SFVU system and our team of represented fishing tackle manufacturers. (For a complete schedule of bonus volume requirements as well as earned dollar percentages, see the link below)
1. Dealer Application for Log-In Access
2. Monthly Volume Bonus Schedule
3. Direct Access to the Wholesale Catalog (login and then begin shopping)
4. Dealer Link Page set up by Factory and then SKU Line